“It’s interesting for context to think that Germany was quite late to switch away from physical music and to embrace streaming,” adds Chatterley. “One stat that anecdotally jumps out is that Germany bucks the global trend, with visits to torrenting sites for music down 6.09% in the last week of March.” Germany’s streaming visits, says Muso, were also down, by 11.94%. “There are many possible insights to glean here,” he says. What’s driving this rejuvenation of “old school” piracy? Andy Chatterley, CEO of Muso, has a couple of theories.
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In India, music-related visits to public torrent sites grew 23.43% in the UK, they were up 18.53% in Canada, 17.54% across the EU, 7.61% in Spain - the biggest percentage leap of all - they were up 26.40%. In the US alone, music-related visits to torrent sites grew by 15.62% in the period between the last week of February (week ending February 29th) and the last week of March (week ending March 31st): In the February week, there were 1.308 million visits, says Muso in the March week, there were over 200,000 more, at 1.513 million. According to Muso’s data, music-related visits to torrenting platforms - home of potentially malware-addled P2P downloads - have seen a boon in frequency during COVID quarantine. Something else remarkable has been happening in the piracy world during lockdown, though.
Spotify noted to investors last week that, since late February, “in hard-hit markets like Italy and Spain, we saw a notable decline in Daily Active Users and consumption,” but added that “over the last few weeks, we’ve seen listening start to rebound, and in many markets, consumption has meaningfully recovered.” According to Muso’s data, visits to illegal piracy streaming platforms in Spain, specifically, followed this pattern, falling 4.89% month-on-month in the last week of March (when 1.156 million Spaniards visited illegal streaming sites). This isn’t actually a huge surprise: Legitimate streaming volumes also wavered during this time, as stay-in-place protocols altered the habits of those who would usually fire up Spotify, Apple Music et al in the car, or on the commute to work, or in the office, or in the gym. The US saw a slighter fall, but a fall nonetheless, of 1.01%. It was down 11.84% in Europe, down 19.72% in Japan, and down 5.84% in the UK. The first notable thing about music piracy behavior during COVID-19 lockdown is that illegal streaming activity fell considerably, globally speaking, in the final week of March versus the same period of February. While Muso estimated that, in 2017, illegal streaming sites accounted for over 41% of all music piracy visits.) (Data from as far back as 2015 shows illegal streaming sites overtaking torrenting in terms of music piracy popularity worldwide. Just as in the “legitimate” music industry, as streaming has soared in popularity, so the frequency of piracy downloads - via torrenting sites like The Pirate Bay - has tumbled. people playing cloud-based tracks on unlicensed websites, has been one of the fastest-growing forms of entertainment piracy in the past few years. Before we get into the numbers, it’s worth noting that streaming piracy, i.e. Muso’s data covers most of the world, broken down into markets including the US, UK, India, Japan and the EU (ex-UK). Muso has now provided Rolling Stone with equivalent data specifically for music piracy, and while the numbers don’t inspire the same alarmist headlines, there’s definitely some interesting trends going on.
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Last week, global media piracy analytics company Muso released data which showed that movie piracy during COVID lockdown has surged to “unprecedented” levels, up by 41% in the US in the final week of March 2020 versus the same period of the prior month. One aspect of the modern music business, however, isn’t hurtling towards a transformed future due to COVID - but actually appears to be regressing.
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